PBJ Connections is a local 501(c)3 organization that provides equine-assisted psychotherapy to area at-risk youth and their families. Equine-assisted psychotherapy has a long history of success at helping youths who are at risk of falling through society's safety nets. PBJ Connections Inc. was founded as a 501(c) 3 charity in October of 2006 and has been serving area families since that time.

Our objective was to develop a complete brand identity, collateral and website for this young non-profit. We were asked to consider their various audiences when designing their brand to include clients (youth and parent), volunteers and donors.